| The Consumer i Consumer Insights & Marketing Research (310) 379-3501 ilona@theconsumeri.com |
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| Strong relationships with a variety of expert suppliers, gained from 20 years in research, allow Ilona to utilize the best suppliers and latest methodologies for your project. |
| Whether you need a single project or management of your greater marketing research needs, THE CONSUMER i can help. |
| Consulting ... Ideation ... Project Work ... Training |
| The CONSUMER i (310) 379-3501 ilona@theconsumeri.com |
| Marketing Research Consulting for All Areas Vital to Marketing Consumer Insights Industry Knowledge Equity Building New Product Development Advertising Optimization Marketing Performance |
| Services |
| Marketing Research Assess needs Develop research plans Manage resources |
| Qualitative Studies For Consumer Perspectives (e.g., focus groups) Design Moderate Analyze |
| Product Concepts & Positionings Write Develop and optimize Test with consumers |
| Syndicated Sales Data IRI, Nielsen, NPD, GfK, Euromonitor Optimize value of your data & services |
| Existing Studies Analyze your company's Existing research, Syndicated data, Other information sources |
| Questionnaires Create & manage translation Program Critique Optimize |
| Training Marketing Research basics Concept development Other aspects of marketing research & consumer closeness |
| Ideation Workshops For new product ideas, claims, positioning |
| Quantitative Studies For Measurable Consumer Feedback (e.g., surveys, product use tests) Design (incl. Qualtrics programming) Manage Analyze |
| Reports & Presentations Write Summarize Present |
