| The Consumer i Consumer Insights & Marketing Research (310) 379-3501 ilona@theconsumeri.com |
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| Sample Presentation |
In September through November, 2009, Ilona
participated as a ProCorps consultant for the
Foundation for Sustainable Development in La
Plata, Argentina. Ilona worked with the
Fundación Pro Humanae Vitae (FPHV), a
nongovernmental organization based in La
Plata, Argentina, dedicated to activities that
promote human development. One of their
programs is the Instituto de Artesanos Manos
Platenses, created to improve the quality of
artesania production in La Plata and Buenos
Aires, including providing training in
management and communication tools. Every
weekend the artisans sell their products in a
feria (crafts fair) in Plaza Azcuenaga, which is
maintained with the help of the Municipalidad
de La Plata to promote the culture and provide
open spaces to the people of La Plata, as well
as to foster economic development.
Ilona’s work involved 3 major activities (in
addition to administrative support of the feria):
1. Research on the customers of the feria
(quantitative questionnaire)
2. Research on the artisans to determine their
marketing and business needs (qualitative
written survey)
3. Seminar on marketing for the Artesanos
Manos Platenses, which included the results of
the above research along with consumer
awareness and marketing principals.
The seminar included a participative activity in
which the artisans made collages of their
consumers to better understand their needs
and think of ways in which their products can
meet those needs. The activity not only
provided an enjoyable experience, but also
helped the artisans change the way they think
about their consumers, to help future product
development and marketing strategies. This
will benefit both the businesses of the artisans
and the community visiting the feria, as
product selection and feria activities are
tailored to meet their needs.
Encore seminar presented in 2011.
VIEW PRESENTATION
(in Spanish)
participated as a ProCorps consultant for the
Foundation for Sustainable Development in La
Plata, Argentina. Ilona worked with the
Fundación Pro Humanae Vitae (FPHV), a
nongovernmental organization based in La
Plata, Argentina, dedicated to activities that
promote human development. One of their
programs is the Instituto de Artesanos Manos
Platenses, created to improve the quality of
artesania production in La Plata and Buenos
Aires, including providing training in
management and communication tools. Every
weekend the artisans sell their products in a
feria (crafts fair) in Plaza Azcuenaga, which is
maintained with the help of the Municipalidad
de La Plata to promote the culture and provide
open spaces to the people of La Plata, as well
as to foster economic development.
Ilona’s work involved 3 major activities (in
addition to administrative support of the feria):
1. Research on the customers of the feria
(quantitative questionnaire)
2. Research on the artisans to determine their
marketing and business needs (qualitative
written survey)
3. Seminar on marketing for the Artesanos
Manos Platenses, which included the results of
the above research along with consumer
awareness and marketing principals.
The seminar included a participative activity in
which the artisans made collages of their
consumers to better understand their needs
and think of ways in which their products can
meet those needs. The activity not only
provided an enjoyable experience, but also
helped the artisans change the way they think
about their consumers, to help future product
development and marketing strategies. This
will benefit both the businesses of the artisans
and the community visiting the feria, as
product selection and feria activities are
tailored to meet their needs.
Encore seminar presented in 2011.
VIEW PRESENTATION
(in Spanish)
| The CONSUMER i (310) 379-3501 ilona@theconsumeri.com |