The Consumer i
Consumer Insights & Marketing Research
(310) 379-3501
ilona@theconsumeri.com
The CONSUMER i (310) 379-3501 ilona@theconsumeri.com
The CONSUMER i Uncovers
Consumer Insights...
Focus Groups
Consumer Closeness/Ethnographics
Develop and Manage Attitude & Usage Studies
Develop and Manage Shopper Insight Studies
Optimize AC Nielsen/IRI Household Panel Research
Utilize Other Diary Panels
The CONSUMER i Helps You Become
an Industry Expert...
Optimize IRI, AC Nielsen, NPD & GfK Syndicated Services,
including
  • Develop database structures
  • Determine syndicated data needs
  • Develop report formats
  • Analyze Ad Hoc data Purchases
  • Contract Guidance
Conduct Secondary Industry Research (e.g., online)  
Trend Treks and Competitive Shopping
Equity and Develops Winning Positionings...
Develop & manage awareness and equity Tracking Studies
Quantitatively measure Brand Equity compared to competition
Develop Company, Brand, and Product Positioning  
  • Ideation
  • Writing
  • Refining
Equity and Positioning focus groups
Management Report Cards  
The CONSUMER i Helps You Launch
Successful New Products...
Brainstorming and Ideation Workshops
Concept Development and Refinement
Qualitative Consumer Feedback on Concepts - Focus Groups
Quantitative Concept Testing/Concept Screens
Claims Development and Testing
Product Testing
  • Blind Home Use Tests (HUTs)
  • Concept & Product HUTs
  • Central Location Tests (CLTs) for aesthetics, etc.
Naming & Packaging Development
  • Qualitative Feedback
  • Quantitative Testing
Volumetrics/Projections
Concept Writing Workshops
The CONSUMER i Helps You Develop
Winning Advertising for
TV, Print, and other Media  
Positioning and Advertising Development Focus Groups
Refinement of Storyboards and Copy
Management of Quantitative Testing
The CONSUMER i Measures
Efficacy and Performance of the
Marketing Mix
Analyze IRI, AC Nielsen, NPD, GfK & other Syndicated Data
  • New Product Introductions
  • Promotion Efficacy
  • Market-wide effects of other marketing factors
Manage AC Nieslen/IRI Custom Analytics studies
Manage Marketing Mix Analyses
Manage Pricing Studies (IRI/AC Nielsen or custom)
Management Report Card Development to measure
progress versus benchmarks