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| The Consumer i Consumer Insights & Marketing Research (310) 379-3501 ilona@theconsumeri.com |
Possesses over 20 years of Marketing Research
experience, on both manufacturer and supplier
sides, including 10 years at Neutrogena
(Johnson & Johnson), 4 1/2 years at AC Nielsen
and 3 years working with Harman (consumer
electronics). Her global experience spans the US,
Europe, China, India, Brazil, Argentina and other
global regions.
experience, on both manufacturer and supplier
sides, including 10 years at Neutrogena
(Johnson & Johnson), 4 1/2 years at AC Nielsen
and 3 years working with Harman (consumer
electronics). Her global experience spans the US,
Europe, China, India, Brazil, Argentina and other
global regions.
- She is skilled in both primary consumer
research and syndicated data. Her work in
high-growth, new product and equity
driven HBA/consumer packaged goods and
consumer electronics categories makes her
an expert in all aspects of the new product
development process, from consumer
insight and idea generation through
product and advertising testing.
- She is able to synthesize large
amounts of information into focused
insights and ideas, collaborating with
colleagues to make it easy for them to
assess business risk and develop ideas
and innovations that drive their
business.
Ilona earned her MBA, with Marketing emphasis, from the
University of Southern California and her Bachelor of
Science degree in Food Science and Management from the
University of California, Davis
University of Southern California and her Bachelor of
Science degree in Food Science and Management from the
University of California, Davis
ILONA RICE...
| The CONSUMER i (310) 379-3501 ilona@theconsumeri.com |
| Consultant Profile |
