| The Consumer i Consumer Insights & Marketing Research (310) 379-3501 ilona@theconsumeri.com |
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The CONSUMER i Measures
Efficacy and Performance of the
Marketing Mix
Efficacy and Performance of the
Marketing Mix
 | Analyze IRI, AC Nielsen, NPD, GfK & other Syndicated Data |
- New Product Introductions
- Promotion Efficacy
- Market-wide effects of other marketing factors
| Manage AC Nieslen/IRI Custom Analytics studies | |
| Manage Marketing Mix Analyses | |
| Manage Pricing Studies (IRI/AC Nielsen or custom) | |
| Management Report Card Development to measure | |
| progress versus benchmarks |
| The CONSUMER i (310) 379-3501 ilona@theconsumeri.com |
| Marketing Research Consulting for All Areas Vital to Marketing Click for next area Consumer Insights Industry Knowledge Equity Building New Product Development Advertising Optimization
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